Posts Tagged ‘eka’

Life After Snowboarding


Many of us in days gone by wished for the life of a professional skier or snowboarder. Waking up everyday to go and hike the latest line with some friends and a camera man, honing our latest tricks in the park in the afternoon and then enjoying a few aprés ski beers ready to do it all again the following day.

Ok, so the closest most of us have ever been to that is working in a chalet or bar and hitting the mountain at every opportunity, the only beers we enjoyed were on those nights our bodies weren’t crying for bed by 9pm. I may be understating the training required, traveling needed and constant drive to be the best that the pro-riders endure. Unfortunately there aren’t too many of us that can match Travis Rice or Candide Thovex.

The one thing that we do all forget is what a professional snowboarder or skier do once they hang up their boots. There are few whose efforts to support their dreams turn into their next career. So Graham Bell and Ed Leigh may keep us entertained whilst watching BBC snowsports but there are not many who have been brave enough to start a business based on our own interests and succeeded. Queue Gilly Seagrave.

For those who know Gilly she is a perfectionist. She has been around the British scene for some time and still gets cracking pictures for her sponsors, coaches budding young riders with Our Camp and her boutique clothes brand EKA is taking off.

EKA is Gilly’s new passion and pride and started off as a way of financing snowboarding by making beanies for her friends. Thanks to her partner Nils, who convinced her she could do much more than sell a few hats in Morzine, EKAwear was born and the brand already has a fantastic selection of boutique clothing. The items look just at home in the streets of Morzine or Courchevel as they do on Oxford Street or the Kings Road.

The collections produced by EKA are fantastic accessories that not only look stunning but are ecologically friendly and ethically produced. With more and more brands taking this approach the winter sports scene is trying to preserve the mountains in their own way. Patagonia work tirelessly on their carbon footprint in both production and distribution, and brands like Volcom and Quicksilver offer ranges using recycled or sustainable materials.

When was the last time you watched the Winter X-games or Olympics and the podium was full of over 35s? Next time you hit the slopes and are watching kids inverted in the park, dropping huge cliffs or race training just wonder to yourself what will they do when it’s all over. Like with most sports there are limited opportunities once the sponsorship deals run out so it’s great to see stick actively contributing to the snowsports community in different ways.

Written by Stephen Adam


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Sale -25% off the whole collection.

Visit the shop site here.

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FREE POSTAGE OFFER – to anywhere in the WORLD! just write EKA CHRISTMAS OFFER in the comments box when you order and we’ll refund your postage fee, offer open till Dec 24th.

Hi Everyone,
Have you bought your Christmas presents yet?
I just wanted to let you know that the eka online store is all stocked with this years collection of cozy knitwear. Here’s some gift ideas for ‘him’ and ‘her’.

Ethical Accessories Brand eka give have an abundance of lovely, hand crafted knitwear for your Christmas list.
Every item in the eka collection is hand made in the eco village of Auroville in India where profits go towards developing the town and surrounding landscape in environmentally friendly ways.
Each employee working in Auroville is given a living wage along with health insurance and a pension.

For Her-
The Hayworth Beret with matching Mittens is a set of wooly luxuries any woman would be pleased to receive.
For the computer nerds, there are sweet matching iPod and Laptop Cases, all hand made to a very high standard.
There is a lovely cotton hat and mitten set which are not only grown organically, but also dyed using natural plant extracts.
Trendy girls out there won’t be disappointed to see a lovely Hayworth Beret in under the tree, these hats are spot on trend with their floppy beret shape and are available in an array of colours from.
For Him-
What about a hand made Laptop Case and iPod Case to match?
This winter boys won’t be seen dead without their ‘watchcap’, the eka anchor beanie is a firm favourite with the trend setting gents.
How about giving him the most ethical hat out there? the eka organic range is both grown organically and dyed using plant extracts.
What about a wooly deerstalker hat that has ears that can be folded down to keep the chill at bay?

Have fun shopping! : )
Love From eka xx

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09 Postcard


Only a few days now until the Playground Jam hits the Chapelle park in Avoriaz!
The all girls slopestyle comp is going to be a brilliant sunny day (phew!) and we are very happy to say that we have even more kind sponsors of the event giving us prizes to put big smiles on the winners faces.

Joining the original sponsors Vans (http://www.vans.com), Les Ettes (http://www.lesettes.com) and Cooler (http://www.coolermag.com) are-
Chuckbuddies http://www.chuckbuddies.com
Slopestyle Shop in Morzine http://www.slopestyleshop.com
More Mountain Chalets in Morzine  http://www.moremountain.com

Thanks everyone, see you up the hill on Saturday : )

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Johan Olofsson, from Sweden is probably the most famous living snowboard freeride pro, Johan’s part in Standard Film’s TB5 is still considered the ultimate Freeride cinematic moment, where in one five-minute section of film Johan changed snowboarding forever. He is still considered the father of modern freeriding, and his name is synonymous with credibility events. Still charging, still exploring the sport’s limits, Johan is a living legend.

There are some words from the NISSAN sports adventure team spokesperson, very well put.

You’ll see a pic of Johan wearing an eka hat in this months Whitelines magazine.….STOKED!

I made hats for the whole winter and summer team last year so I hope a few more legends will turn up in the mags in my creations this winter.

: )

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Eka is a Fair trade accessories brand owned by me (Gilly)

Here’s the latest news-

Hi Everyone,
Here’s the latest on eka-
Number one is that eka now has a blog which is updated regularly with news about eka and other things that influence eka and make it what it is and what it will be.
Another piece of news is a predictable one, it’s that time of year once more, the new collection has arrived and will be in stores soon as well as on the eka online store.
We also respect that some customers prefer to try the collection when they purchase, so we have worked hard to grow the High Street stockist list this winter. Along with the original shops that have supported eka from the start way back in 2004, like Godiva in Edinburgh and the newer shops that are making their mark on the independent fashion scene like Unique boutique in Manchester, sit the new stores showing they respect our company ethos and individual designs, like Nastapimu in Finland and Design Torget in Sweden.

If you would like to check the collection out in person please visit any of the shops listed on our links page.
We would also like to take this opportunity to introduce our newest team member, Sofia, our new sales agent, having completed her education in Milan, she has decided to further her fashion studies in London. We wish her the best of luck in College and extra good luck finding some new boutiques to sell eka over there!

And last but by no way least, we would like to let you all know that there is a permanent 15% discount on the whole eka collection, as we grown we want to make sure that our customers gain from our success as well.

Take care everyone,

Love From eka.


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